Digital ROI: Driving Sales with Digital Marketing

Like many, even those in the higher education marketplace, Samford University needed to:

1. Drive undergraduate enrollment (sales)
2. Break into new markets with a limited budget (growth)
3. Connect with a multi-faceted audience (prospective students & parents) (segmentation) 
4. Show accountability for marketing efforts (ROI)
5. Make more informed marketing decisions 
6. Lower acquisition costs

Download the case study to find out how we helped a university establish a digital marketing program and produce quality leads and measureable ROI.