Avadian Credit Union
How we helped Alabama Telco successfully rebrand their
entire organization
It's no small task recreating and
repositioning a company more than
80 years old. But Alabama Telco faced
a number of significant hurdles to
new growth, and in 2010 engaged
FitzMartin to rebrand the credit union.
In this white paper you'll learn:
- Why choosing the right name is harder than you think
- How a new name/design creates a unique position in a mature industry with little differentiation between brands
- What the greatest obstacle the company has faced in their brand re-launch is