Avadian Credit Union

How we helped Alabama Telco successfully rebrand their
entire organization


It's no small task recreating and
repositioning a company more than
80 years old. But Alabama Telco faced
a number of significant hurdles to
new growth, and in 2010 engaged
FitzMartin to rebrand the credit union.
In this white paper you'll learn: 
  • Why choosing the right name is harder than you think
  • How a new name/design creates a unique position in a mature industry with little differentiation between brands
  • What the greatest obstacle the company has faced in their brand re-launch is
Fill out the form to the right to download our brief case study. And if you are interested in speaking with someone about the lessons we learned from this project and how they might apply to your company, we'd love to talk. Reach out to us here and we'll get back to you within 24 hours.