Worksheets and Tools
Helpful tools to assist CMOs in driving organizational change and revenue
A compilation of our most useful worksheets and tools for organizations that are just beginning to transform their marketing departments, as well as those that are already focused on and driving revenue.
The package includes: 
- Sales Barrier Analysis Worksheet
- Cognitive Marketing Map
- Pain, Proof, Promise Worksheet
- CMO Job Description
- Chapters 4 and 5 from Shift
Discovery Video Series
12 videos and 2.5 hours of teaching and insights
This video series covers the critical lessons of our Centricity methodology and will give you the understanding and framework you need to transform your sales and marketing.
In this video series you’ll learn:
- The six stages of the Customer Decision Journey
- The four key conversion points and the processes at each point that help move prospects progress toward a decision.
- You’ll learn why most agencies succeed at creating awareness, but fail spectacularly in converting that awareness into new customers.
Request a Free Copy of Shift
19 practical, business-driven ideas for an executive in charge of marketing but not trained for the task.
Built from more than 25 years experience and 5,000+ client engagements helping companies improve their marketing, improve their sales and improve their profitability. Shift is a grounded, practical approach to marketing, derived from the established science of behavior change.
