--- title: Revenue Operations Specialist Opening | Work at FitzMartin description: FitzMartin is seeking a Revenue Operations Specialist (ROS) to join our Revenue Operations department. This is a hands-on role that reports to the Revenue Operations Director and helps to execute the vision and expansion of demand generation, account-based marketing, and customer success programs... image: https://info.fitzmartin.com/hubfs/FMD%20Sign_3418-1.jpg --- [![fm-logo](https://info.fitzmartin.com/hs-fs/hubfs/fm-logo.png?width=155&name=fm-logo.png "fm-logo")](https://www.fitzmartin.com)[![fitzmartin-logo-white-1](https://info.fitzmartin.com/hs-fs/hubfs/fitzmartin-logo-white-1.png?width=155&name=fitzmartin-logo-white-1.png)](https://www.fitzmartin.com) # Seeking a Revenue Operations Specialist to Join the FitzMartin Team FitzMartin is seeking a Revenue Operations Specialist (ROS) to join our Revenue Operations department. This is a hands-on role that reports to the Revenue Operations Director and helps to execute the vision and expansion of demand generation, account-based marketing, and customer success programs for our clients through data-driven decisions.  The ROS will execute digital marketing strategies with a strong focus on driving leads through lifecycle nurture programs, managing and placing media, and leveraging technology to analyze and report on results. You will champion new innovations with strategic and tactical plans tied to individual and team performance metrics. There will be a heavy bias towards scalability through automation, with the vision to create the optimal buyer's journey/customer experience for our clients and for FitzMartin. Using FitzMartin’s Cognitive Marketing framework (which we will teach you), the ROS is responsible for implementing strategies that impact the entire buyer’s journey. In terms of lead generation, the ROS role is responsible for the generated volume and quality of leads. It is expected that the ROS will work closely with both marketing and sales teams to refine messaging to improve the quality of leads generated through account-based initiatives. The ROS will also look for ways to increase share of wallet with our client’s current customers. The ROS is also responsible for acquiring desirable time slots and media space for advertising clients. Using, and sometimes developing, market research information, such as demographics, media usage, ratings, and the type of content in a given vehicle, the ROS must choose the best possible medium for  digital marketing campaigns. ROS’s need to form good relationships with advertising sales agents to obtain the best prices and values for advertisement placements, campaigns, or even media bundles. ROS’s also monitor the purchased media to make sure the advertisements appear as planned and manage the credit or bill clients as necessary to settle accounts. **Responsibilities (for all assigned clients and FitzMartin marketing and sales): ** - Assists in the development, coordination, implementation and management of revenue activities spanning from demand generation to account-based marketing and customer success. - Analyzes the operations and activities of our clients’ revenue cycle.  - Identifies systems and/or procedural flaws and recommends improvements and modifications; develops proposals and methods for increasing the efficiency and effectiveness of activities. - Assists in development and implementation of user-friendly analytical tools and dashboards to support our Marketing, Sales, and Customer Success functions as requested. - Facilitates knowledge transfer, project management, analytical support and communication of the organization's value proposition. Champions department objectives and key results by holding self and others accountable for creating a safe environment to deliver high-quality services. - Planning, buying, managing, and reporting of all types of media: digital such as social-search-display-remarketing-ABM-etc, broadcast, print, outdoor, and so on… (Training for types of media you are not as familiar with is expected. Such as traditional.)   - Technology: working with and following the tech lead of the Director of Revenue Operations, leading and guiding the use of and deployment of media and demand generation tools: MAT, ABM, Display, OTT, and others. - Leverage marketing automation to drive qualified inbound leads and increased engagement scores, and oversee the marketing results’ reporting/analytics. - Manage the handoff of marketing qualified leads to sales, following up on responses and implementing strategies to improve lead quality. - Optimize marketing automation and lead nurturing processes through email, content, and social channels. - Leverage and manage paid media activities to drive qualified traffic for all media types and campaigns. - Develop quarterly marketing plans with a focus on lead generation and conversion campaigns. - Utilize A/B test specific tactics to learn what is most effective, optimize campaigns based on findings. - Produce weekly reports and monthly dashboards to demonstrate campaign progress and region success. - Produce campaign recap summaries (conversion rates, webinar, event registrants/attendees, email and event campaign metrics, etc.) to analyze past performance and identify new opportunities to improve existing campaigns.  - Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers). - Engage with client prospects through account-based marketing strategies. - Analyze and segment existing data/leads to drive operational improvements around lead conversions against revenue targets. - Analyze customer decision journey to formulate ideas and approaches to optimize cost-effective pipeline acceleration across different territories. - Be willing to roll up sleeves in cases where lead data has to be manually harvested. **Requirements: ** - Three plus years of media and marketing experience with a focus on lead generation and sales strategy; ABM experience is a plus. - Understanding and practical sales experience is very, very helpful - MAT certifications such as HubSpot or equivalent system - Google Ads certification preferred - Ability to work autonomously - Highly collaborative with the affinity to build relationships internally and with clients - Strong knowledge of CRM systems such as SalesForce or others - Experience with ticketing systems ** Draft KPIs:** - Number of marketing qualified leads handed off to sales, by the client, and for FM - Leads submitted to marketing qualified conversion rate - Stage 1/2 conversions, State 3/4 conversions - Workflow email open rates, click rates - Account engagement - Landing page conversion rates - Digital media impressions, clicks and CTR - Campaign goal setting - ROI reporting - After-hour livechat inquiries   ## About FitzMartin FitzMartin is a B2B sales and marketing consultancy, founded in 1992. For more than two decades and for hundreds of clients, we’ve applied the science of behavioral psychology and the art of design to help our clients add more, and more profitable, customers. We do that by aligning sales and marketing efforts around the way science says people make decisions. We’re good at solving complex sales and marketing problems. ## ![barber 3](https://info.fitzmartin.com/hs-fs/hubfs/barber%203.jpeg?width=860&name=barber%203.jpeg) ## **Tools:** - Asana - Hubspot (Online certifications to be completed to acquire a foundational understanding of our project's components) - Workamajig - Google Drive - Additional tools as assigned (FitzMartin lives in an ever-evolving industry, so our entire team must be willing and expecting to continually learn new tools accordingly.) It’s not that you have to do it, but you will be managing people who do so you will need to understand it to lead the team.   ## **Benefits:** - Competitive salary - Insurance: BCBS (Health and Dental) - Vacation: We love for our employees to take time off for themselves and for their families. Days increase over time.  - Sick leave bank. - Remote-friendly: We value our office culture, but understand that kids get sick and traffic can be horrible.  - FitzMartin Friday. The last Friday of every month is a half-day. Go home. - Personal volunteer days. This doesn't count toward your vacation! - Firm-wide service days. We love Freshwater Land Trust. Bring your boots. - Holidays: 9 paid holidays a year. ### Ready to apply for the Revenue Operations Specialist position? Start your application below. *We respect your confidentiality, and will not notify your current employer if you decide to move forward! We’ve heard horror stories over the years. FitzMartin is an equal opportunity employer.   ![Asset 1](https://info.fitzmartin.com/hs-fs/hubfs/Asset%201.png?width=40&name=Asset%201.png)   © 2023 FitzMartin, Inc. Suite 154, 2828 Old 280 Ct, Vestavia Hills, AL 35243 205-322-1010