Do your sales and marketing strategies align with the way your prospects buy?
A simple test will help you uncover hidden gaps and barriers that are inhibiting your sales
The principles of Cognitive Marketing tell us that at each stage of the buying journey, specific information and sales behaviors can help people move forward toward a decision.
Specifically, it tells us that there are certain processes that work at each step in the buying journey. The key to long-term sales (and marketing) success is to ensure that your sales and marketing efforts are aligned around the way your prospects buy.
But how to do that?
We’ve created a worksheet to help you understand how in or out of alignment your sales and marketing teams are.
Download it and use it to measure your own efforts. That knowledge alone can help you improve both your marketing and sales initiatives.