Digital ROI: Driving Sales with Digital Marketing

Like many, even those in the higher education marketplace, Samford University needed to:

  1. Drive undergraduate enrollment (sales)
  2. Break into new markets with a limited budget (growth)
  3. Connect with a multi-faceted audience (prospective students & parents) (segmentation) 
  4. Show accountability for marketing efforts (ROI)
  5. Make more informed marketing decisions 
  6. Lower acquisition costs

Download the case study to find out how we helped a university establish a digital marketing program and produce quality leads and measureable ROI.