The Eight Measures of Marketing Performance
Add accountability to your marketing with a series of critical measurments. Because, as we know, you measure what matters most and measuring the right metrics can be the difference between greater ROI and money wasted.
This diagnostic will walk you through eight of the most critical marketing measurements. It’s not only a great exercise in uncovering your department’s strengths and weaknesses (what you learn might surprise you). It’s also a great step in changing how your organization thinks about marketing.
Once you have a firm understanding of your marketing department’s performance, you will be able to budget with more confidence. Your CFO will thank you!
Download this whitepaper and diagnostic to learn (and apply) the most important measures of marketing performance!